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09/08/2008 07:30 AM
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Spotlight on Search: Interview with Rebecca Lieb
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One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice [...]
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09/05/2008 11:10 AM
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BIGLIST SEO Blog Reviews 090508
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Today we have a very nice collection of BIGLIST search and social marketing blogs from all over the world ranging from independent consultants to small agencies to executives at large agencies. Enjoy!
beu blog - As well as being very active in the SEM industry, Brian Ussery is an Atlanta based SEO known for his expertise [...]
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09/02/2008 12:07 AM
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Shiny New Google Chrome
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There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, Make No Mistake“. Google’s release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog [...]
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09/01/2008 07:01 AM
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BIGLIST SEO Blog Reviews 090108 & Free DPAC II Tickets
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It’s a new month and a bloggy bloggy world I tell you. So many blogs and so little time, and yet you’re drawn to the BIGLIST each week, aren’t you? Who made it? Who didn’t?
Admit your BIGLIST addiction and we’ll send two lucky souls free access codes to the DPAC II Conference (The Next Wave [...]
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08/29/2008 07:56 AM
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Digital PR and SEO Series: Part 3
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We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.
Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring
The advent of digital [...]
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08/28/2008 07:46 AM
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Digital PR and SEO Series: Part 2
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Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.
Leveraging Low and High Tech for Social Media Relations
“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How can marketers and companies start [...]
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08/27/2008 08:00 AM
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Digital PR and SEO Series: Part 1
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What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!
You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and [...]
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08/26/2008 10:00 AM
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5 Ways to Re-Purpose Content for Blog SEO
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Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences [...]
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08/25/2008 08:00 AM
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BIGLIST SEO Blog Reviews 082508
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Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy!
eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you’ll sell more online if you read the many tutorials, [...]
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08/23/2008 02:30 PM
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SES San Jose Photos - Paparazzi Style
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At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose.
Kevin Ryan, Misty Locke, Kevin Newcomb
Danny Sullivan, Matt Cutts, [...]
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08/22/2008 12:16 PM
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SES San Jose Day Four Wrap Up
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What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy [...]
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08/21/2008 07:53 PM
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Google Dance 2008 Photos
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There were so many good photos taken at this year’s Google Dance that we decided to show a collage here with a link to the full set on TopRank’s SES San Jose Google Dance photos on Flickr.
A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number [...]
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08/21/2008 02:15 PM
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Blog SEO Tips from SES San Jose
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Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.
One point [...]
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08/21/2008 02:00 PM
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Internet Marketing Conference Tips: Michael Brito Intel
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Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.
Michael worked with HP then moved on to Yahoo and is now with Intel [...]
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08/21/2008 12:16 PM
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SES San Jose: Social Media Analysis and Tracking
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Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator.
Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy [...]
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08/21/2008 08:00 AM
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Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC
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SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.
Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.
Attend all the “search marketing site [...]
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08/21/2008 12:46 AM
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SES San Jose: Black Hat vs White Hat Playing Dirty with SEO
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People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:
Greg Boser of 3 Dog Media
Todd Friesen, Director of SEO [...]
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08/20/2008 08:18 PM
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SES San Jose Wrap Up Day Three
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Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google.
Here’s a wrap up of posts from the TopRank Blogging team for day three of [...]
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08/20/2008 07:45 PM
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SES San Jose: Successful Tactics for Social Media Optimization
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Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well [...]
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08/20/2008 07:42 PM
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SES San Jose: News Search SEO
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News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to [...]
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